Meet the people
behind the matcha.
We’re preparing first-hand stories about the people, places, and decisions behind Japanese matcha.
Fictional article sample
What happens before the whisk.
An imagined conversation with a tea manufacturer.
Read the sample ↗
01 / PEOPLE
The hands behind it.
Conversations with growers, makers, and the people who work with matcha.
02 / PLACE
A sense of origin.
Reporting from tea-growing places, shaped by first-hand observation.
03 / PRACTICE
From leaf to menu.
The choices and processes that matter to businesses working with matcha.